Esports, gaming, and what’s next for the multi-billion-dollar market

Get your head in the game for CDL2022 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 

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Share this email Share this email on LinkedIn   Share this email on Twitter   Share this email on Facebook   New from McKinsey & Company How the business of gaming is evolving With an increasing number of people playing, broadcasting, and watching esports, the already booming, multi-billion dollar gaming ecosystem is reaching even greater heights. As the Call of Duty League (#CDL2022) hosts its Kickoff Classic this weekend, and against the backdrop of industry consolidation, it’s a good time to get up to speed on the business of gaming. Dive deeper with insights on the topics that matter, including: the digital ecosystems powering today's increasingly borderless economy how brands can build knowledge and credibility in esports why digital subscriptions don't easily translate to video games other business uses for gamification Read more Game on: An interview with Microsoft's head of gaming ecosystem Sarah Bond discusses how Microsoft shifted its console-centric gaming business to make the most of its investments in cloud. Game on   Esports and the next frontier of brand sponsorships Data from Germany and Western Europe indicates that sponsorship of esports can open a valuable marketing channel for brands that know how to use it. 4 takeaways   The Netflix of gaming? Why subscription video-game services face an uphill battle Many tech giants are betting that the subscription model will become dominant in video games. Yet the things that make gaming such an entertainment dynamo are problematic for these types of services. Understand the characteristics   The keys to esports marketing: Don't get 'ganked' Esports is fast becoming one of the most popular spectator sports for young US men. But brands looking to capitalize should first learn the complex rules of this new, global game. 10 considerations   Digital health: Can gamification be a winning strategy for disease management? Sidekick Health is out to show that digital therapeutics programs can help patients more effectively manage their chronic conditions. Change your approach   GAMES FROM MCKINSEY Innovating recruiting through online gaming The genesis and development of Solve, McKinsey's assessment game Showcase your skills   Solve, McKinsey's assessment game Learn about Solve, McKinsey's assessment game, and how you can showcase your skills in an interesting and engaging way. Showcase your skills  The McKinsey Crossword: World Economic Forum | No. 59 Sharpen your problem-solving skills the McKinsey way, with our weekly crossword. Each puzzle is created with the McKinsey audience in mind, and includes a subtle (and sometimes not-so-subtle) business theme for you to find. Answers that are directionally correct may not cut it if you’re looking for a quick win. Play now   Pop quiz: Can you turn attrition into attraction? We've assembled a hypothetical team that you lead. Can you retain them, or will you lose them to the Great Attrition? Forty percent of workers are considering leaving their current jobs. Organizations that take the time to learn why—and act thoughtfully—will have an edge in attracting and retaining talent. Test yourself   To see more essential reading on topics that matter, visit McKinsey Themes. — Curated by Babi Oloko, an editorial assistant based in New Jersey Follow our thinking McKinsey Insights - Get our latest thinking on your iPhone, iPad, or Android Share these insights Did you enjoy this newsletter? Forward it to colleagues and friends so they can subscribe too. Was this issue forwarded to you? Sign up for it and sample our 40+ other free email subscriptions here. This email contains information about McKinsey’s research, insights, services, or events. By opening our emails or clicking on links, you agree to our use of cookies and web tracking technology. For more information on how we use and protect your information, please review our privacy policy. You received this email because you subscribed to our High Tech, Telecoms & Internet alert list. Manage subscriptions | Unsubscribe Copyright © 2022 | McKinsey & Company, 3 World Trade Center, 175 Greenwich Street, New York, NY 10007