5 trends shaping global sporting goods in 2022: Download a free report to get ahead of the game

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Share this email Share this email on LinkedIn   Share this email on Twitter   Share this email on Facebook   AN ARTICLE A DAY, PICKED BY OUR EDITORS How are sporting goods like Coco Chanel? According to the founder of a running-shoes company, in the past two years the global industry has seen a major shift, “comparable to the 1920s when [Chanel] liberated women from corsets.” A new report, from the World Federation of the Sporting Goods Industry and McKinsey, reviews the market and dives deeper on five trends that could reshape it in 2022, including social commerce and sustainability. Read the executive summary or download the full report for free to get smart and stay ahead of the game. — Torea Frey, managing editor, Seattle Sporting goods 2022: The new normal is here The sporting-goods industry continues to evolve amid increased health awareness, shifting channel preferences, and rising sustainability concerns. Sporting-goods players need to adapt to five trends shaping the industry in 2022. Read the report   Quote of the Day “The level of stress that individuals are dealing with is going to have massive implications on everyone’s well-being, which then will put more strain back on the healthcare system.” —Gretchen Berlin, registered nurse and senior partner, in a new episode of The McKinsey Podcast on nursing and the great attrition Chart of the Day See today's chart   Also New How to prepare for a sustainable future along the value chain Consumer-goods companies are setting ambitious sustainability targets for themselves. To reach those targets, however, changes are required along the entire value chain—with a concrete road map. Take a holistic approach   Want to drive inclusive economic growth? Start with manufacturing The decline of the US manufacturing industry has contributed to rising inequality and hurt the country's global competitiveness—a revitalization could contribute to sustainable and inclusive growth. Restore competitiveness   From speech to insights: The value of the human voice In a digital age, live voice contacts matter even more in providing a high-quality customer experience. New technologies make voice-data analysis easier to achieve, for lasting results. Speak with intention   The Daily Read An article a day, picked by our editors Subscribe Subscribe to McKinsey’s new Daily Read newsletter to get our editors’ pick of one must-read article each weekday—and why it shouldn’t be missed. Follow our thinking Share these insights Did you enjoy this newsletter? Forward it to colleagues and friends so they can subscribe too. Was this issue forwarded to you? Sign up for it and sample our 40+ other free email subscriptions here. This email contains information about McKinsey’s research, insights, services, or events. By opening our emails or clicking on links, you agree to our use of cookies and web tracking technology. For more information on how we use and protect your information, please review our privacy policy. You received this email because you subscribed to our Consumer & Retail alert list. Manage subscriptions | Unsubscribe Copyright © 2022 | McKinsey & Company, 3 World Trade Center, 175 Greenwich Street, New York, NY 10007