2021 top picks in marketing and sales: From recovery to growth

4 key trends ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 

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Share this email Share this email on LinkedIn   Share this email on Twitter   Share this email on Facebook   New from McKinsey & Company From recovery to growth Leaders have a long road ahead as they strategize to position their businesses for growth and renewal. Explore this collection of our top 2021 marketing and sales articles to understand the key trends shaping the growth agenda for CEOs in the year ahead and to dive deeper on key topics, including: the role of intangibles in driving growth and the importance of purpose, analytics, and creativity perspectives on the big shifts in consumer and customer behavior, and how business leaders can respond in time how leaders are balancing brand marketing and performance marketing using a ‘full-funnel’ marketing approach how leaders are improving their e-commerce capabilities by using analytics to improve their marketing and commercial growth Read more Getting tangible about intangibles: The future of growth and productivity? Companies that master the deployment of intangibles investment will be well positioned to outperform their peers. What do 'top growers' do?   The growth triple play: Creativity, analytics, and purpose Companies that integrate creativity, analytics, and purpose are delivering at least two times the growth of their peers. What do leaders do differently?   Seven principles for achieving transformational growth Dogged persistence and nimble execution underscore a set of proven ground rules for growth. Achieve growth objectives   B2B sales: Omnichannel everywhere, every time Our latest B2B Pulse research shows how the shift to omnichannel has permanently changed sales and suggests what companies can do to adjust. Look closer   US consumer sentiment and behaviors during the coronavirus crisis US consumers exhibited strong optimism and spend in October, driven by consumers across the age and income spectrum. Cautious optimism prevails   Next in loyalty: Eight levers to turn customers into fans How do top-performing companies maximize the impact of their loyalty programs in the next normal? By focusing on customer behavior, segment by segment. 8 drivers   Why every business needs a full-funnel marketing strategy Full-funnel marketing is not just a campaign strategy; it's a total shift in how marketing works. 4 essentials   Prediction: The future of CX Designing great customer experiences is getting easier with the rise of predictive analytics. 4 steps to start   The value of getting personalization right—or wrong—is multiplying This Next in Personalization 2021 Report reveals that companies who excel at demonstrating customer intimacy generate faster rates of revenue growth than their peers. And the closer organizations get to the consumer, the bigger the gains. Dive into the data   B2B commercial analytics: What outperformers do B2B companies that successfully apply commercial analytics are uncommon—and more likely to achieve uncommon success. Outperformers share four behaviors. Invest in 4 areas   — Curated by Eleni Kostopoulos, a digital publishing manager based in New York Follow our thinking McKinsey Insights - Get our latest thinking on your iPhone, iPad, or Android Share these insights Did you enjoy this newsletter? Forward it to colleagues and friends so they can subscribe too. Was this issue forwarded to you? Sign up for it and sample our 40+ other free email subscriptions here. This email contains information about McKinsey’s research, insights, services, or events. By opening our emails or clicking on links, you agree to our use of cookies and web tracking technology. For more information on how we use and protect your information, please review our privacy policy. You received this email because you subscribed to our Marketing & Sales alert list. Manage subscriptions | Unsubscribe Copyright © 2022 | McKinsey & Company, 3 World Trade Center, 175 Greenwich Street, New York, NY 10007