26/11/2021

Holiday shopping 2021: What retailers and brands need to know

By on November 26, 2021
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The retailer’s guide to the holiday shopping season
Black Friday, the busiest shopping day of the year in the US, is here. But will a confluence of factors—including persistent supply-chain woes, inflation, and labor shortages—mean doom and gloom for retailers and brands? Explore these insights to understand this year’s unusual holiday-shopping landscape, and prepare for the challenges ahead by diving deeper on key topics, including:
  • why retailers need to act early to retain consumer loyalty
  • what successful retailers have done to make a difference in their supply chain
  • seven actions supply-chain leaders must take to mitigate disruptions
  • why apparel sourcing needs a full-blown transformation to achieve a new trajectory
Read more
US holiday shopping 2021: Strong demand meets big challenges
US holiday shopping 2021: Strong demand meets big challenges
As holiday shopping ramps up—and supply-chain issues persist—forward-looking retailers are already doing things differently. Maintaining customer loyalty will be key.
6 ways to win back loyalty   >
Woman doing holiday shopping.
Retail supply-chain strategies for the holidays and beyond
How can retailers ensure strong sales this holiday season amid continuing supply-chain problems? Two McKinsey experts share their insights.
Recharge and reset   >
Customer looking at empty shelves in a store
Ten steps retailers can take to shock-proof their supply chains
In a seemingly 'no win' environment, retailers can take a two-speed approach to address the current shocks and build a more resilient foundation for the future.
Lay the groundwork   >
Dancing woman in dress in mid-air jump
Revamping fashion sourcing: Speed and flexibility to the fore
Supply-chain disruptions have made fast, flexible sourcing a top priority for fashion companies. Our survey of global sourcing executives reveals ambitious targets—and much work still to do.
Drive forward   >
Next in loyalty: Eight levers to turn customers into fans
Next in loyalty: Eight levers to turn customers into fans
How do top-performing companies maximize the impact of their loyalty programs in the next normal? By focusing on customer behavior, segment by segment.
8 drivers   >
The need for speed: Achieving faster delivery in omnichannel retail
Retail's need for speed: Unlocking value in omnichannel delivery
The race to provide ever-faster omnichannel order fulfillment is on. Where should retailers keep up—and what are the value-creation opportunities in doing so?
Fast times   >
Understanding the ever-evolving, always-surprising consumer
Understanding the ever-evolving, always-surprising consumer
With consumer behavior changing rapidly—and, often, in unexpected ways—companies must get better at anticipating and responding to new consumer needs and preferences. Our experts explain how.
Drive purpose   >
To see more essential reading on topics that matter, visit McKinsey Themes.
— Curated by Eleni Kostopoulos, a digital publishing manager in New York
McKinsey & Company
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