| AN ARTICLE A DAY, PICKED BY OUR EDITORS | | | The beauty industry had a challenging year, with 2020 sales of color cosmetics down by 33 percent globally; overall retail sales in the category declined by 15 percent. But a beauty boom could be coming down the pike, as some regions emerge from the worst of the pandemic’s effects. Are you ready for the Roaring ’20s? Get smart on what’s ahead with the latest from the McKinsey on Consumer and Retail podcast, diving deeper on trends for the industry such as digital experimentation, sustainability, inclusivity, and more. | | — Torea Frey, managing editor, Seattle | | | After a challenging year, beauty brands are bouncing back. The most successful ones offer a distinctive omnichannel customer experience while prioritizing sustainability and inclusivity. | | | Subscribe to McKinsey’s new Daily Read newsletter to get our editors’ pick of one must-read article each weekday—and why it shouldn’t be missed. | | | Did you enjoy this newsletter? Forward it to colleagues and friends so they can subscribe too. Was this issue forwarded to you? Sign up for it and sample our 40+ other free email subscriptions here. | | | This email contains information about McKinsey’s research, insights, services, or events. By opening our emails or clicking on links, you agree to our use of cookies and web tracking technology. For more information on how we use and protect your information, please review our privacy policy. | | You received this email because you subscribed to our Consumer & Retail alert list. | | | | Copyright © 2021 | McKinsey & Company, 3 World Trade Center, 175 Greenwich Street, New York, NY 10007 | | |