It's showtime! How live commerce is transforming the shopping experience

Lights, camera ... purchase?

Share this email Share this email on LinkedIn   Share this email on Twitter   Share this email on Facebook   AN ARTICLE A DAY, PICKED BY OUR EDITORS Welcome to the next wave of the e-commerce revolution: live commerce. This relatively new approach, pioneered by Chinese retail giant Alibaba, is already a fixture for major shopping events—and in 2020, the first 30 minutes of a Singles’ Day presales campaign generated $7.5 billion in total transaction value. Want to understand where this rapidly growing channel is going next? A new article takes you through what matters and how to get started. — Torea Frey, managing editor, Seattle It's showtime! How live commerce is transforming the shopping experience Blending entertainment with instant purchasing, live commerce offers retailers, brands, and digital platforms a new channel with enormous scope for creating value. Lights, camera ... purchase?   Quote of the Day “As an industry, we have to be much clearer as to what we think is required to be successful in our business and look beyond some of those superficial background issues. We need to dig into the skills, traits, and qualities that are relevant to success.” —Lance LaVergne, chief diversity officer of PVH Corp., on why the fashion industry should be as diverse as its consumers Chart of the Day See today's chart   Also New A design-led approach to embracing an ecosystem strategy Embedding design thinking, methods, and tools from the outset of ecosystem development will help companies produce integrated ecosystem offerings that delight customers, stave off threats, and create new sources of value. Design the ecosystem   Returning to work: Keys to a psychologically safer workplace Employers can potentially reduce stress and anxiety for their workers by considering mental health as part of a holistic on-site return plan. Support your workers   A new IT operating model to better serve employees In this interview, Johnson & Johnson's CIO of Corporate Technology explains how IT transformed the employee experience—and itself— with a digital-product mindset. Read the interview   The Daily Read An article a day, picked by our editors Subscribe Subscribe to McKinsey’s new Daily Read newsletter to get our editors’ pick of one must-read article each weekday—and why it shouldn’t be missed. Follow our thinking Share these insights Did you enjoy this newsletter? Forward it to colleagues and friends so they can subscribe too. Was this issue forwarded to you? Sign up for it and sample our 40+ other free email subscriptions here. This email contains information about McKinsey’s research, insights, services, or events. By opening our emails or clicking on links, you agree to our use of cookies and web tracking technology. For more information on how we use and protect your information, please review our privacy policy. You received this email because you subscribed to our Consumer & Retail alert list. Manage subscriptions | Unsubscribe Copyright © 2021 | McKinsey & Company, 3 World Trade Center, 175 Greenwich Street, New York, NY 10007