Growth: Creativity, analytics, purpose, intangibles, and more

Go big

Share this email Share this email on LinkedIn   Share this email on Twitter   Share this email on Facebook   New from McKinsey & Company Looking to the future of growth Coming out of the pandemic, many organizations are looking to drive outsize growth, not just make incremental improvements. What can help make the difference? Recent articles tee up the issues, including: how combining creativity, analytics, and purpose could help your company increase its revenue more than two times faster than peers what intangible assets could mean for productivity and growth principles for driving transformational growth, including rigorous execution and a zero-based approach Read more The growth triple play: Creativity, analytics, and purpose Companies that integrate creativity, analytics, and purpose are delivering at least two times the growth of their peers. What do leaders do differently?   Getting tangible about intangibles: The future of growth and productivity? Companies that master the deployment of intangibles investment will be well positioned to outperform their peers. How ‘top growers’ do it   Seven principles for achieving transformational growth Dogged persistence and nimble execution underscore a set of proven ground rules for growth. 3 success factors   Sparking creativity in teams: An executive's guide Senior managers can apply practical insights from neuroscience to make themselves—and their teams—more creative. 4 practical tips   The big reset: Data-driven marketing in the next normal Savvy marketers are rethinking their tech and data strategies to double down on precision marketing following COVID-19. Capture the opportunity   Purpose, not platitudes: A personal challenge for top executives To harness the power of corporate purpose, CEOs and other senior executives must pressure-test that purpose with their teams, employees—and themselves. Start the dialogue   Marketing's moment is now: The C-suite partnership to deliver on growth Is your marketing executive a Unifier, Loner, or Friend? The CMO's rapport with the C-suite is crucial in establishing marketing's role as a growth driver. Read more   To see more essential reading on topics that matter, visit McKinsey Themes. — Curated by Torea Frey, a managing editor in McKinsey Global Publishing based in Seattle Follow our thinking McKinsey Insights - Get our latest thinking on your iPhone, iPad, or Android Share these insights Did you enjoy this newsletter? Forward it to colleagues and friends so they can subscribe too. Was this issue forwarded to you? Sign up for it and sample our 40+ other free email subscriptions here. This email contains information about McKinsey’s research, insights, services, or events. By opening our emails or clicking on links, you agree to our use of cookies and web tracking technology. For more information on how we use and protect your information, please review our privacy policy. You received this email because you subscribed to our Marketing & Sales alert list. Manage subscriptions | Unsubscribe Copyright © 2021 | McKinsey & Company, 3 World Trade Center, 175 Greenwich Street, New York, NY 10007