| AN ARTICLE A DAY, PICKED BY OUR EDITORS | | | Would you pay more for a sustainable product—or just say that you will? When it comes to sustainability in retail and consumer goods, it’s not always clear shoppers are putting their money where their mouths are. A new episode of the McKinsey on Consumer and Retail podcast digs in to separate consumer sustainability myths from facts, touching on the pandemic’s impact on the trend, generational differences, what issues should be top of mind for CEOs, and more. Take a listen. | | — Torea Frey, managing editor, Seattle | | | Consumers and companies alike are becoming more interested in making sustainability-focused choices, but how to do so isn't always clear. Two McKinsey partners provide some research-based insights. | | | Subscribe to McKinsey’s new Daily Read newsletter to get our editors’ pick of one must-read article each weekday—and why it shouldn’t be missed. | | | Did you enjoy this newsletter? Forward it to colleagues and friends so they can subscribe too. Was this issue forwarded to you? Sign up for it and sample our 40+ other free email subscriptions here. | | | This email contains information about McKinsey’s research, insights, services, or events. By opening our emails or clicking on links, you agree to our use of cookies and web tracking technology. For more information on how we use and protect your information, please review our privacy policy. | | You received this email because you subscribed to our Consumer & Retail alert list. | | | | Copyright © 2021 | McKinsey & Company, 3 World Trade Center, 175 Greenwich Street, New York, NY 10007 | | |