Pricing and promotions: If you want to get your prices right, pay attention to analytics, subscription offerings, dynamic pricing, and more

Dos and don’ts

Share this email Share this email on LinkedIn   Share this email on Twitter   Share this email on Facebook   New from McKinsey & Company Pricing in focus Getting pricing and promotions right is crucial, especially in the realm of retail. What can help you nail it? Explore our insights on the topic, or dive deeper with a few recent articles for more on issues such as: harnessing the analytics opportunity in pricing and promotions creating value via subscription offerings applying principles of dynamic pricing in retail Read more Pricing and promotions: The analytics opportunity Many retailers underestimate the value of coordinating decisions on pricing and promotions. A new analytics approach can help. 3 prerequisites for success   Sign up now: Creating consumer—and business—value with subscriptions Done right, subscription businesses can provide consumers with value, convenience, and personalized offerings while fostering stability and growth. 4 imperatives   The dos and don'ts of dynamic pricing in retail Dynamic pricing doesn't have to be extraordinarily complex, but it does have to be strategic and disciplined. Here's a checklist for retailers. Build your capabilities   The power—and pitfalls—of dynamic pricing for omnichannel retailers Former Overstock.com executive Seth Moore clears up some common misconceptions about how dynamic pricing works in e-commerce and omnichannel retail. Get perspective   How precision revenue growth management transforms CPG promotions Consumer-packaged-goods companies are learning that the insights derived from advanced analytics capabilities enhance promotion performance—and the bottom line. Capture the value   To see more essential reading on topics that matter, visit McKinsey Themes. — Curated by Torea Frey, a managing editor in McKinsey Global Publishing based in Seattle Follow our thinking McKinsey Insights - Get our latest thinking on your iPhone, iPad, or Android Share these insights Did you enjoy this newsletter? Forward it to colleagues and friends so they can subscribe too. Was this issue forwarded to you? Sign up for it and sample our 40+ other free email subscriptions here. This email contains information about McKinsey’s research, insights, services, or events. By opening our emails or clicking on links, you agree to our use of cookies and web tracking technology. For more information on how we use and protect your information, please review our privacy policy. You received this email because you subscribed to our Marketing & Sales alert list. Manage subscriptions | Unsubscribe Copyright © 2021 | McKinsey & Company, 3 World Trade Center, 175 Greenwich Street, New York, NY 10007